Who New values our members'
privacy. The following Privacy Statement describes our privacy
WHO NEW LLC
WHO NEW LLC (“Who New LLC”) owns
and operates online networking web sites, including www.ldslinkup.com
Because we value our users' privacy and want to demonstrate our commitment to
protecting it, we are disclosing our information and privacy practices. This privacy statement
discloses and describes the privacy practices of the website
users have questions or concerns regarding this statement, they should send an
email to firstname.lastname@example.org.
About LDS LinkUp and its
Use of Information
LDS LinkUp is an online
community that allows its members to post personal profiles and to
browse or search personal profiles posted by others in order to identify and
contact new people they might want to meet. The profiles can contain personal
information about, among other things, a member's appearance, ethnicity,
profession, religion, and interests. The profiles may also contain
photographs. Collecting this information from members and providing
services that enable members to search or browse through such profiles is
fundamental to LDS LinkUp's business.
At the same time, LDS LinkUp is dedicated to
members' privacy. LDS LinkUp is designed to give its members more control
over their personal information, including their LDS LinkUp profiles, than
traditional online dating services. Through its "Visibility
Preference" setting, LDS LinkUp allows each member choice as to who can see his or
her personal profile. In particular, LDS LinkUp allows each member to restrict viewership
of his or her profile to members of
his or her LDS LinkUp network only, or to LDS LinkUp
members only, or, if he or she wishes, to all website visitors.
Who New LLC is the sole owner of
the information collected on www.ldslinkup.com.
The LDS LinkUp web site may
to other sites. Please be aware that LDS LinkUp is not responsible for the
privacy practices of such other sites. We encourage our users to be aware when
they leave our site and to read the privacy statements of each and every Web
site that collects personally identifiable information. This privacy statement
applies solely to information collected by this Web site.
Third Party Advertising
In the future, advertisements
appearing on www.ldslinkup.com may be delivered to users by
an external advertising partner. In that event, information about users’ visits to
such as number of times they have viewed an ad (but not the user's name,
email address, or other personal information), may be used to serve appropriate advertisements.
At present, LDS LinkUp does not use external Web advertising partners.
Please note that this privacy statement covers the
practices of LDS LinkUp and does not cover the practices any
advertisers or other business partners. Also note that this privacy
statement covers information collected by LDS LinkUp; it does not cover information
users give directly to advertisers or other business partners.
What Information LDS LinkUp Collects
LDS LinkUp collects six types of information about
- ID and contact information - Includes
Members' names and email addresses.
Profile Information (excluding photographs)
- Includes information supplied by each Member for his or her personal LDS LinkUp
profile. Profiles may include information on member's appearance,
ethnicity, profession, religion, interests, and other descriptive information
provided by the Member. It
may also include information about what the Member is looking for in a
potential match. LDS LinkUp may supplement this information in a Member's
profile with limited activity information, for example, when a Member
joined LDS LinkUp or how recently the Member has logged in to LDS LinkUp. Note
that LDS LinkUp prohibits inclusion of Personally Identifying Information (see
below) other than photographs in its profiles.
Includes photographs uploaded or otherwise transmitted by Members as part of
their LDS LinkUp profiles.
Messaging Information - Includes the
text, sender, addressee, and time sent of email messages sent through the LDS LinkUp email system.
These messages include invitations to join LDS LinkUp and messages to other Who
New members who may be potential matches.
Billing Information - Includes credit
card and billing address information necessary to complete credit card transactions to
pay for LDS LinkUp services.
Activity Information - Includes
information about how a user uses the LDS LinkUp website and service, for
example, which pages are visited, which services are used, when a user joined
LDS LinkUp, when a user last logged in to LDS LinkUp, etc. Activity
information may also include how a user came to LDS LinkUp, including promotion
Where LDS LinkUp Collects Information
LDS LinkUp collects this
information from our users at several different points on our Web site.
To become a member, a user must provide ID and
contact information to enable LDS LinkUp to create a unique member ID for him
or her. During sign-up, new members are also encouraged to begin creating
their personal profiles and to invite friends to join LDS LinkUp.
Because of LDS LinkUp's model,
non-members cannot view LDS LinkUp's member profiles, unless members have
explicitly chosen to make their profiles visible to non-members.
Once a member has joined LDS LinkUp, he can edit his
personal profile, post or unpost his profile, or change his account preferences
at any time.
If a member decides to subscribe to the full LDS
LinkUp service, we will request billing information from the member via our
form. At that point, the member must provide billing name and address information and
payment information (such as credit card number, expiration date, etc.) needed
to complete the transaction. Because LDS LinkUp subscriptions typically renew
automatically, LDS LinkUp typically stores billing information to allow renewal
When a member invites a friend to join LDS LinkUp or
sends a message through the LDS LinkUp system to another LDS LinkUp member, LDS LinkUp
collects the text and the addressee of the message. When a member invites
a friend, LDS LinkUp also collects the friend’s name and email address and sends an email inviting
the friend to visit the site. LDS LinkUp stores the friend's information for
the sole purpose of sending this email and one or more follow up emails and tracking the success of our
referral program. The friend may contact LDS LinkUp at email@example.com to request the removal of
his name from our database.
When a member or other visitor visits the LDS LinkUp web site, LDS LinkUp
may collect activity information about the member's activities, such as
how often he visits, which pages he visits, and which LDS LinkUp services he uses.
This information is used for improving the
LDS LinkUp web site and service offering and for refining our marketing programs.
How LDS LinkUp Collects Information
its users to provide information for their profile or for billing purposes, LDS
LinkUp uses, or may in the future use, several different technologies (including
cookies, log files, and clear gifs) to collect and track activity information.
A cookie is a piece of data
stored on the user’s computer tied to information about the user. There
are two types of cookies, temporary cookies, which disappear when the user is
inactive for a period of time (typically 10-20 minutes) or when he closes
his browser, and persistent cookies, which are stored for a longer period. A persistent cookie is a small text file
stored on the user’s hard drive for an extended period of time. Persistent
cookies can be removed by following Internet browser help directions.
LDS LinkUp uses temporary
cookies to manage user sessions and to prevent unauthorized users from viewing
member profiles. LDS LinkUp uses persistent cookies to remember a user's
login information so that, if a user wishes, he can return to site after a
period of time without having to retype his login email and password. At
member profiles is central to LDS LinkUp's offering, users who reject all cookies
will not be able to use the member areas of our site.
In the future, LDS LinkUp
LDS LinkUp will have no access to or control over these cookies once we have
given a partner permission to set them.
Like most standard Web site servers we use log
files. These files collect user internet protocol (IP) addresses, browser
types, internet service providers (ISPs), referring/exit pages, platform types,
date/time stamps, and click counters, among other date. This data is used
to analyze trends, administer the site, identify technical problems, track users'
movements in the aggregate, and gather broad demographic information for
aggregate use. IP addresses, etc. are not linked to personally identifiable
Clear Gifs (Web Beacons/Web Bugs)
We, or our business partners, may also employ a software technology called clear
gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage the content of
our site our our communications with our members. Clear gifs are tiny
graphics with a unique identifier that let us know when particular pages or
emails are accessed by users.
Clear Gifs can "work with" existing cookies on a computer if they are both from
the same Web site or advertising company. That means, for example, that if a
person visited “www.companyX.com”, which uses an advertising company's clear
gif, the Web site or advertising company could match the clear gif's
identifier and the advertising company's cookie ID number, to show the past
online behavior for that computer. This collected information would then be
given to the advertising company or Web site. At present, LDS LinkUp does not
use clear gifs in this way.
In addition, we may use clear gifs in our HTML-based emails to let us know which
emails have been opened by the recipients. This allows us to gauge the
effectiveness of certain communications and the effectiveness of our marketing
In order for LDS LinkUp to deliver the highest
quality services to its users, we may decide to supplement the information we
gather via our web site with information from 3rd party sources. At this
time, LDS LinkUp does not use information from such external sources.
Personally Identifying Information
In the course of its business,
LDS LinkUp collects information that identifies particular Members (Personally
Identifying Information). Of the six types of information LDS LinkUp
collects, four are Personally Identifying Information: ID and Contact
Information, Photographs, Messaging Information, and Billing Information.
See below for LDS LinkUp's policy on sharing Personally Identifying Information.
How LDS LinkUp
LDS LinkUp's uses of information
depend on the category of information: ID/contact information, profile
information, messaging information, billing information, or activity
information. In addition to the primary uses described below, LDS LinkUp may
use information for other purposes including, but not restricted to,
investigating user complaints, enforcing our Online Conduct standards (see our
Terms of Service), or
communicating with law enforcement.
Identification and Contact Information
We use Members' ID and contact information to
create a unique Member ID that we use to
allow Members to log in to Members-only areas of the site and to ensure that
each Member can view appropriate profiles from other Members and control who
views his or her own profile
facilitate (or block)
anonymous email communication between Members so that Members can exchange
messages with potential matches without divulging their contact information
communicate with our
Members regarding the status of their LDS LinkUp Membership and LDS LinkUp services.
Note that Members can opt out of receiving promotional communications.
Profile Information (excluding photos)
We use profile information users provide
about themselves and what they are seeking in a match
in Members' personal profiles.
Each Member can view or edit his profile at any time
to match specific profiles
with searches done by other Members looking for potential matches with
to match specific new
profiles with LDS LinkUp Agent criteria set by Members who want to be notified when
new Members with particular characteristics join LDS LinkUp
Please note that which Who
New users can view a Member's profile is determined by a) whether the Member and
are "connected," i.e., part of the same LDS LinkUp group, b) whether the
user is a LDS LinkUp Member, and c) the "Visibility Preference"
setting of the profile Member. Members can change their Visibility
Preference at any time to exercise a measure of control over who views their
We use Members' photographs as part of their personal profiles.
We use the text and addressee information
of invitation emails sent a) to invite people to join LDS LinkUp and b) between
We use billing information
collected from our members to execute payments for LDS LinkUp subscription
We use activity information to improve LDS LinkUp's web site, service offerings, and marketing programs by, among other
tracking how users move
through the site
measuring which functions are
more or less popular
determining which marketing
messages are most effective in communicating LDS LinkUp's value proposition to
Communications from LDS
Offers and Updates
We send all new members a
welcoming email to verify password and username. Established members will
occasionally receive information on products, services, special deals, and a
newsletter. Out of respect for the privacy of our users we present the option to
not receive these types of communications. Please see the Choice and Opt-out
On rare occasions it is
necessary to send out a strictly service related announcement. For
instance, if our service is temporarily suspended for maintenance we might send
users an email. Generally, users may not opt-out of these communications,
though they can deactivate their account. However, these communications
are not promotional in nature.
We communicate by email with users on a regular basis to
provide requested services and regarding account issues.
LDS LinkUp Shares Information
LDS LinkUp does not rent, sell, or share
Personally Identifying Information about you with other people or nonaffiliated
companies except a) to provide products or services you've requested, b) when we
have asked for and received your permission, or c) under the following
We provide the information to trusted
partners who work on behalf of or with LDS LinkUp under confidentiality
agreements. These companies may use your information to help LDS LinkUp
communicate with you about offers from LDS LinkUp and our marketing partners.
However, these companies do not have any independent right to share this
We respond to subpoenas, court orders, or
legal process, or to establish or exercise our legal rights or defend against
We believe it is necessary to share
information in order to investigate, prevent, or take action regarding illegal
activities, suspected fraud, situations involving potential threats to the
physical safety of any person, violations of LDS LinkUp's Terms of Service, or as
otherwise required by law
We transfer information about you if LDS LinkUp
is acquired by or merged with another company. In this event, LDS LinkUp will
notify you before information about you is transferred and becomes subject to
LDS LinkUp from time to time shares (not Personally Identifying) Activity Information about
its users with reputable third
parties for the purpose of targeting Internet advertisements on this site and other sites.
LDS LinkUp from time to time shares
aggregated information (not Personally Identifying) about our users with
business partners and advertisers.
User Choices Regarding
Collection, Use and
Distribution of the Information
LDS LinkUp gathers Activity Information on users
who visit LDS LinkUp's web site but do not join. Invitees who choose not to
join LDS LinkUp can request the removal of their ID and Contact Information from
LDS LinkUp's database (see below). With the exception of ID and Contact
Information, which they are required to provide, and Activity Information, which
is collected automatically, users who join LDS LinkUp and become Members can provide
as much or as little information as they wish when solicited at LDS LinkUp's web
site. Members can also choose not to post a LDS LinkUp profile or to take
down their profile at any time after it is posted.
In addition, LDS LinkUp gives its members the
following options for controlling their personal information. Members can
edit these preferences at
LDS LinkUp members can exercise
a measure of control over who can view their LDS LinkUp profile by adjusting their
"Visibility Preference." This
allows members to make their profile visible just to their
network, to all LDS LinkUp members, or to
all LDS LinkUp users, including non-Members.
Opt-out from LDS LinkUp Promotional Messages
Members who do not wish to
receive update and promotional messages may opt-out of receiving these
communications by changing their
Promotional Email Preference at the address given above.
Make Membership Inactive
LDS LinkUp members can at any
time make their membership inactive. This takes down their LDS LinkUp profile
and opts the member out of receiving update messages. The member also can
no longer use most of LDS LinkUp' functionality. Note that personal
information of inactive members may be retained in LDS LinkUp's database
Request Removal of Information
Members who decide to leave
LDS LinkUp or invitees who choose not to join can request that their information
actually be removed from LDS LinkUp's database by sending an email from their email
address of record to
CustomerService@ldslinkup.com Subject: Remove Me.
Security Procedures in Place to Protect the
Loss, Misuse or Alteration of Information Under LDS LinkUp Control
LDS LinkUp is committed to keeping
our Members' information secure and we've taken steps to protect sensitive
information both online and offline.
ID/Contact and Profile
Users who are not LDS LinkUp
Members do not have access to LDS LinkUp Member profiles, except for those profiles
where a Member has specifically chosen to have his or her profile visible to all
LDS LinkUp visitors/users. Otherwise, LDS LinkUp requires to become Members and to
log in to use LDS LinkUp's Service, including viewing other Members' profiles or
viewing/editing their own personal
information. Each Members-only page
checks that the Member is logged in and that the Member has permission to view the
page in question. LDS LinkUp uses a combination of cookies and other
technologies to enforce that only permitted viewers can view sensitive LDS LinkUp
When our subscription/order form asks
to enter sensitive information (such as a credit card number or billing
address), that information is encrypted and protected with industry-standard,
128-bit SSL technology. While on a secure page, the lock icon on the bottom of
web browsers such as Netscape
Navigator and Microsoft Internet Explorer is locked, as opposed to un-locked, or
open, when users are on a normal page.
While we use SSL encryption to protect
sensitive information online, we also work to protect
user-information offline. All of our Members’ information, not just the
sensitive information mentioned above, is restricted in our offices. Only
employees who need the information to perform a specific job (for example, a
billing clerk or a customer service representative) are granted access to
Personally Identifying Information.
If users have any questions about the
security at our Web site, users can send an email to
CustomerService@ldslinkup.com Subject: Security .
How Users Can Correct
Any Inaccuracies in the
If a member’s personally
identifiable information changes (such as zip code, phone, email or postal
address), the member can update the information at any time at
If a member no longer wants to use our service, he can render his membership
inactive at the Member Preferences page (www.ldslinkup.com/members/edit_account_preferences.asp).
If a member wants to delete all his personally identifiable information, he can
send an email request to
CustomerService@ldslinkup.com Subject: Remove Me. This email must me sent from his
currently active LDS LinkUp email
LinkUp Will Notify Users of Changes to its Privacy Statement
will notify our Members by email and will post the changes to this Privacy Statement.
We may also post notice of the changes to our homepage and/or other places we
believe are appropriate.
Unless we have Members' explicit consent, we will
information was collected. If, however, we plan to use Members’ Personally
Identifying Information in a manner different from that stated at the time of
collection, Members will be offered a choice (via email to their currently
active LDS LinkUp email address) as to
whether or not we use their information in this different manner. Members
who have resigned their membership or otherwise been removed from our system
will not be contacted, and their Personally Identifying Information will not be
used in this new manner.
If users have any questions
LDS LinkUp Privacy Statement Version 1.2 9/30/03